Marketplace Newsletter


Your Members Can Get the iPhone They Want from Sprint!

CUNA Strategic Services and CUNA Mutual AdvantEdge Analytics to empower credit unions with better data management and advanced analytics

It's never too early to help your members spend their tax refund responsibly

Retirement Planning: Credit Unions Can Lead by Example

Now Available: Sprint Holiday Campaign Marketing Materials

New Products from TurboTax and LMCUR

Self-Service Banking gets Easier, More Secure with CO-OP ATM Terminal Driving Upgrades

It's time to enroll in the 2018 Sprint Credit Union Member Cash Rewards program!

Upcoming Webinars


Sprint Black Fin Yellow

Your Members Can Get the iPhone They Want from Sprint!

The new iPhone X and iPhone 8 are here! There's never been a better time for your members to switch to Sprint and get the iPhone they want, with Sprint’s Unlimited plan, and earn cash rewards just for being a credit union member!

For a limited time, Sprint customers can save $350 and get the iPhone X for $22.22 per month* or the iPhone 8 for $9.72 per month** with Sprint Flex and an eligible trade-in.

A great phone deserves a great plan
When customers switch to Sprint they can get Unlimited data, talk and text for $25 per month per line with the fifth line free when they add five lines. That’s five lines of Unlimited for only $100 per month!***

Plus, credit union members can combine these offers with the Sprint Credit Union Member Cash Rewards program. Credit union members can receive a $100 cash reward for every new line they activate with Sprint and a $50 cash reward for every line transferred into the program. On top of that, members are eligible for a 25 percent discount on accessories. Visit for details.

New marketing materials available to promote these great offers
The following marketing materials are now available in the Sprint Marketing Materials section of the Partner Center under iPhone Launch & Sprint Promotional Materials:

  • iPhone web banners
  • iPhone flyers
  • iPhone email
  • Sprint Unlimited flyer
  • Sprint comparison chart

*Limited time only. iPhone X 64GB $22.22/mo after $19.45/mo credit applied w/i 2 bills. Reqs 18-mo lease for well-qualified customer w/new line activation or eligible upgrade and eligible trade in. If you cancel full balance due. Excludes taxes. Compared to national carrier rates for similar unlimited plans. Carrier features differ.

**Limited time only. iPhone 8 64GB $9.72/mo bill credit applied w/I 2 bills. Reqs 18-mo Sprint lease for well-qualified customer w/new line activation and eligible trade in. If you cancel full balance due. Excludes taxes.

*** Limited time offer. Savings until 1/31/19; then $60/mo. for line 1, $40/mo. for line 2 and $30/mo./line for lines 3-5. With AutoPay discount applied w/in 2 inv. Savings claim compared to advertised Verizon Unlimited and AT&T Unlimited Plus rates for 5 lines as of 8/10/17. Carriers' features differ. Other monthly charges apply.**



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CUNA Strategic Services and CUNA Mutual AdvantEdge Analytics to empower credit unions with better data management and advanced analytics

CUNA Strategic Services announced a new strategic alliance with CUNA Mutual AdvantEdge Analytics. AdvantEdge Analytics strives to empower credit unions with better data management and advanced analytics to improve member experience. This industry collaboration will not only support credit unions with potential new growth opportunities through data analytics, but will also work to improve current data challenges credit unions face regarding data fragmentation, business intelligence and analytics capabilities.

“As credit unions navigate the growing change and disruption in the financial services industry, we see AdvantEdge Analytics as the natural partner who not only has vested interest and industry credibility, but also the investment and scale to build an analytics platform that benefits the credit union system as a whole,” said Eric Gelly, President of CUNA Strategic Services. “Credit unions have an incredible opportunity to grow their reach and serve more members if they can tap into the power of their data. We are excited to partner with AdvantEdge Analytics on this journey.”

As an industry leading end-to-end data management and analytics solution, AdvantEdge Analytics was selected as a strategic partner by CUNA Strategic Services to help solve the numerous challenges credit unions face in taking full advantage of their data assets. A first for the credit union industry, this solution brings together data management, reporting and performance management and advanced analytics services into one seamless offering.

“Harnessing the value of data analytics is essential for credit unions to continue to grow and thrive for the future,” said Tim Peterson, President of AdvantEdge Analytics. “Through this important partnership with CUNA Strategic Services, we will closely foster collaboration among the credit union community to build and strengthen a data analytics platform the entire credit union industry will benefit from, both today and for the future.”

AdvantEdge Analytics provides an industry-leading integrated suite of software tools and intelligence. As part of CUNA Mutual Group’s multi-year investment in innovation and data analytics, the company is focused on significantly expanding the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption and strengthen market share.

For more information, please visit




It's never too early to help your members spend their tax refund responsibly

Yes, once again here we are talking about . . . Tax Season?

It will be here sooner than you think!  When that time comes, you can be ready to help your members cope with the stress by offering them a great way to put that impending tax refund aside for some well-deserved enjoyment.

The CUMONEY® Everyday Spend card is the easy way for members to enjoy their refund responsibly. 

By loading all or a portion of their tax refund onto an Everyday Spend prepaid debit card, members can keep that money separate from their other accounts.  That way it's there when they want to spend it on a specific purchase, a special occasion, or even just keep it safe for a rainy day.


Plus the convenient CUMONEY® free mobile app lets members stay on top of their balance as well as what they've spent and where, 24/7.  It's a simple, responsible way to enjoy that refund, while at the same time not spending it all at once.

To learn more about how Everyday Spend meets your members’ needs, contact Jim Feldkamp at This email address is being protected from spambots. You need JavaScript enabled to view it. or Tom Lybeck at This email address is being protected from spambots. You need JavaScript enabled to view it. .  




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Retirement Planning: Credit Unions Can Lead by Example

“You need to save for retirement.”

How many times have you heard that, or said that or read that?

Retirement planning is one of those omnipresent topics in our industry, precisely because it is so important. National Retirement Security Week (Oct. 15 – 21) was a timely reminder that smart, long-term retirement plans are essential to ensuring credit union members achieve financial security.

But what about those other important people in the credit union movement: us – credit union employees, partners, and advocates? We require retirement planning support as much as anyone, and current statistics indicate that we are struggling.

As the retirement field continues to shift from employer-sponsored pensions to private 401(k) plans, the burden increasingly lies with individuals to have the knowledge, discipline, and foresight to save enough for their golden years.

We’ve all heard the stats: 10,000 baby boomers are retiring every day. They’re looking at about 20 years of retired bliss, but they probably don’t have the funds to cover it. In fact, 38 percent of Americans don’t save anything for retirement, while 63 percent of retirees are dependent on Social Security, friends, relatives or charity1.

Not exactly the retirement we all dream about.

Consider the sobering statistic that nearly half of all Americans would struggle to pay a $400 emergency expense2. This means people you work with, sit next to and have lunch with on a daily basis are facing real financial hardship. It’s an uncomfortable irony that we spend our workdays focused on building members’ financial wellness, but can so easily overlook the financial health needs of our very own friends and coworkers.

As credit union leaders, we have a responsibility to help our employees take positive, meaningful steps toward financial success.

The first step is education. The National Credit Union Foundation’s Retirement Fair is one way to illuminate the financial realities of life-after-work for your employees.

Then, once we’ve engaged our employees in the retirement conversation, we need to keep them there. Use whatever tools and resources are available to inspire continued retirement planning and saving.

At CUNA Mutual Group, they encourage their employees and credit union employees on their retirement programs to use BenefitsForYou – a website designed to make retirement planning easy. It puts all your 401(k) information and documents into one place, alongside educational resources and a simple, adjustable graph that shows whether you’re on track to retire at your target age, with your target replacement income. You can easily add 401(k)s from previous employers, pension plans, and spouse benefits.

We do this because helping our employees build financial security is not just the smart thing to do; it’s the right thing. It’s a win-win. Employees that are more certain of their financial future will be more productive, have higher work satisfaction and deliver increased customer service. In fact, employees with financial stress are five times more likely (48% vs. 10%) to be distracted at work, and twice as likely to miss work because of personal financial issues (16% vs 8%)3.

But more importantly, as a proud member of the credit union movement, we support our employees in building their own financial security because we take seriously our core principle of putting people first.

Ultimately, we must always work to strengthen the financial health of our members and our communities – and that should start with our employees. 


  1. Statistic Brain, Retirement Statistics, Jan. 2016.
  2. The Washington Post, The Shocking Number of Americans who Can’t Cover a $400 Expense, May, 2016.
  3. PWC, Special Report: Financial Stress and the Bottom Line, 2017.



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Now Available: Sprint Holiday Campaign Marketing Materials

Love My Credit Union Rewards is excited to announce the launch of our new holiday seasonal campaign promoting the Sprint Credit Union Member Cash Rewards program.

We will be promoting the campaign through the following mediums through mid-December:

  • Digital radio 
  • Social media
  • Email
  • Digital advertising

An email, newsletter article, web banner ads and social media marketing materials are available for your credit union to use in the Sprint Marketing Materials section of the Partner Center under Holiday Campaign.

Thank you for helping us promote this exciting campaign! If you have any questions or need assistance marketing any of the Love My Credit Union Rewards programs, contact Jim Feldkamp at This email address is being protected from spambots. You need JavaScript enabled to view it. or your Client Manager or Client Support at This email address is being protected from spambots. You need JavaScript enabled to view it.  or 866-348-2887.



TurboTax          LMCU-Rewards-4C-small

New Products from TurboTax and LMCUR

Tax-filing season is upon us and Love My Credit Union Rewards and Intuit have some exciting updates to help you better serve your members and meet their tax needs.

This year, members will have access to new TurboTax product innovations:

  • TurboTax Live - Provides on-demand, personalized advice and return review from credentialed tax experts.
    • Members can connect with TurboTax Live credentialed tax experts using one-way video technology and leveraging screen sharing capabilities, as often as needed, while they are preparing their return through TurboTax.
    • Experienced CPA, EA or Practicing Attorney will review members’ returns.
    • TurboTax offers a 100 percent accurate, expert-approved guarantee for any tax return that is reviewed and signed by a credentialed expert, or TurboTax will pay any penalty and interest for any errors that may occur, as well as amend the return at no additional cost.
  • TurboTax Self-Employed - Specifically designed to address the needs of the growing self-employed segment.
    • Members can get personalized answers from a TurboTax product specialist, or engage an expert knowledgeable in self-employment taxes.
    • Maximizes unique deductions for personal or business across diverse industries: real estate, rideshare, web design, creative and performing arts, construction and more.
    • Receive QuickBooks Self-Employed at no extra cost when members file their return through TurboTax Self-Employed and TurboTax Live.
  • Turbo - Shows consumers where they truly stand — beyond the credit score.
    • Recently, Intuit unveiled its new product, Turbo, which launches to consumers in January 2018.
    • The first and only financial health profile that unleashes the power of verified IRS-filed income, debt-to-income ratio, and the credit score.
    • Together, Intuit and CU Solutions Group are working to provide credit unions with opportunities to strategically micro-target and advertise upon the new Turbo platform, letting us learn, evolve and help our joint customers’ financial wellness. This upcoming tax season, Turbo will test advertising with a small group of Turbo launch partners.

If you have any questions or need assistance marketing the TurboTax program, contact Jim Feldkamp at This email address is being protected from spambots. You need JavaScript enabled to view it. or your Client Manager or Client Support at This email address is being protected from spambots. You need JavaScript enabled to view it.  or 866-348-2887.



Co-Op LogoSelf-Service Banking gets Easier, More Secure with CO-OP ATM Terminal Driving Upgrades

CO-OP First to Support Diebold’s New Vista 5.1 Platform with ATM Member Engagement Enhancements

CO-OP Financial Services is marking the ATM’s 50th year by making a series of credit union member-centric upgrades to its CO-OP ATM Terminal Driving services, building on security provisions, simplifying navigation and adding new transaction options.

“The ATM presents a great innovation model for the industry,” said Todd Clark, President/CEO of CO-OP. “It’s a half a century old, and yet ongoing innovation keeps the device a critical touchpoint for consumers. CO-OP – provider of the nation’s largest credit union-owned network of ATMs – is offering enhancements for terminal driving services as part of our own continuous iteration of the platform.”

ATM Member Engagement Enhancements

CO-OP is the credit union industry’s first payments processor to support Diebold Vista 5.1 or higher ATMs.  The advanced ATM interface echoes a smartphone display, giving digitally-driven members a familiar experience. Touchscreen options seamlessly guide members through their ATM transactions, creating a fast, intuitive user experience. Features include:

  • Card Before Cash Option: Returns the members’ debit card before dispensing cash, helping to prevent left behind cards.
  • Bill Mix Option: Members can determine the denominations of requested case withdrawals.
  • Balance Inquiry Option: Allows members to perform a balance inquiry before making other transactions.
  • Enhanced User Interface: An upgraded, dynamic interface expands search options for members while delivering all the ease and intuitiveness of a smartphone display to give today’s digitally-driven members a superior experience.

New enhancements are also available for NCR Edge 5.0 or higher ATMs, supporting the Card Before Cash Option and Bill Mix Option.

Teller Automation Enhancements

CO-OP can also offer the functionality of shared branching on select Diebold ATMs, providing full account access and transaction capabilities normally requiring a live teller. The teller automation enhancements are available for use by credit unions participating in CO-OP Shared Branch, giving them a self-service option for their own members or members visiting their branches from other participating credit unions. 

In addition to the Bill Mix Option and Enhanced User Interface, the automated teller enhancements include EMV enablement for greater security and compatibility with proprietary CO-OP Shared Branch express kiosks. Also, an Enhanced Credit Union Search Capability allows members to initiate transactions with less entry via faster name search and additional information, including credit union state location.

CO-OP ATM and Shared Branch Networks

Every CO-OP ATM is supported by CO-OP’s recently enhanced ATM and shared branch Locator app, which allows members to quickly pinpoint the most convenient CO-OP ATM or CO-OP Shared Branch. To access CO-OP’s locator app, download it from the Android Play or Apple iTunes store. Locator services are also available online at

With about 30,000 surcharge-free machines nationwide, the CO-OP ATM network is the largest credit union-only ATM network and is larger than any single commercial bank fleet. CO-OP Shared Branch comprises 5,600 locations across the country, enabling members of participating credit unions to enter a location and conduct business as if they were in their own home branch.  

For more information, visit




It’s time to enroll in the 2018 Sprint Credit Union Member Cash Rewards program!

Attend an upcoming webinar to learn about what’s new for credit unions and members this year.

Sprint Works for Me

Mark your calendar

You’re invited to attend a LIVE webinar to learn about Sprint’s exclusive credit union member cash rewards program and what’s new in 2018.  This program is one more way credit unions can demonstrate their value to members and earn non-interest income while providing members with significant savings on every line they have with Sprint.  All the features and benefits of this program will be showcased in this webinar, hosted by Love My Credit Union Rewards. 

Topics include:

  • Program impact on the credit union industry over the past year
  • Innovative marketing materials and updated requirements available for credit unions in 2018
  • The new revenue model and payout structure
  • What’s new from Sprint
  • And more!

Register now for one of our live webinars:

Not able to attend any of the live webinars? No problem! A recorded version will be available in the Love My Credit Union Rewards Partner Center.

We look forward to partnering with you in 2018!




Come Learn With Us

Upcoming Webinars

Come learn with us and jump-start your success with interactive webinars featuring cutting-edge information from experienced facilitators that help you understand not only product details but how to achieve financial success, reduce your risks, and better serve your members.

To register for any of these webinars, please go to  

1/9/2018 12:00 PM (CT)

Performance Coaching

Ever wonder why your employees are performing below expectations? Analyze the situation to close the performance gap and identify solutions to positively impact behavior.

1/11/2018 12:00 PM (CT)

Recognizing Performance

When employees know and use their strengths, they're more engaged and have higher performance. Increase employee performance through the use of targeted recognition strategies.

1/16/2018 10:00 AM, 2:00 PM (CT)

Member Focused Conversations: Guide with Confidence, PART 1

Members are looking for someone to provide them financial guidance. Even if your members are doing well right now, the unexpected can have an immediate impact on their financial well-being. Part 1 focuses on helping your member feel the impact through a Money Game as they make difficult decisions during an already tough time.

1/17/2018 10:00 AM, 2:00 PM (CT)

Member Focused Conversations: Guide with Confidence, PART 2

Go the extra mile. Part 2 focuses on using consultative questions and a consistent process to provide your members with personalized solutions. Be committed to being your members' trusted financial consultant. If you don't take the opportunity to guide your members, they will look elsewhere for the guidance they need.*

1/18/2018 10:00 AM, 2:00 PM (CT)

Member Focused Conversations: Guide with Confidence, PART 3

Part 3 builds on what you learned about a member-focused conversation and takes it to a new level. You won't simply present benefits, you'll personalize them, helping your members to see the value and why payment protection is so important... .to them!. Go the extra mile.*

1/25/2018 10:00 AM, 2:00 PM (CT)

Addressing Concerns: Close the Case

What if the member asks a question or raises a concern? Don't let this question stop you any longer from educating your members on payment protection. Confidently address four common member questions and concerns related to payment protection.*



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Kentucky Credit Union League
3615 Newburg Rd.
Louisville, KY 40218

Call: 502-459-8026 or 800-333-5285
Fax: 502-459-0189